plum. Talk to plum

Independent advertising intelligence

Make every media dollar answerable.

One system to connect fragmented ad data, measure what creates growth, and turn evidence into the next media decision.

Start a conversation ↗ See how it works ↓
plumAI
All markets Last 90 days

Portfolio / Overview

Media effectiveness

Live model
Media spend $2.48m 90-day total
Modeled revenue $8.16m +12.4%
Incremental ROAS 2.71x +0.34x
Incremental outcome $3.28m
Modeled Baseline
Apr 01May 01Jun 01Jun 30
↗
Recommended next move Shift 8% from paid social to CTV prospecting.
50+ad platforms connected
2B+signals normalized
01independent decision layer

Connect the stack you already use

MetaGoogle AdsTikTokYouTubeDV360 The Trade DeskShopifyCRMCTV
01 / The problem

Advertising has more data than ever.
It has less agreement.

Every platform grades its own homework. Reporting, attribution, planning, and activation live in separate tools, creating delay between a signal and a decision.

plum creates a neutral layer between what platforms report and what your business actually needs to do next.

02 / The system

One closed loop

From scattered signals
to coordinated action.

01

Connect

Your media universe

Spend, campaigns, creators, commerce, CRM, seasonality, and business outcomes.

02

Understand

plumAI

Independent measurement, contribution modeling, anomaly detection, and decision support.

03

Activate

plumAds

Budget scenarios, channel reallocations, structured briefs, and platform-ready actions.

03 / The products

Intelligence + execution

Two products.
One shared context.

plumAI

Decision intelligence

Know what changed, why it changed, and what deserves your next dollar.

  • Cross-channel measurement
  • Contribution and ROAS modeling
  • Creator and campaign diagnostics
  • Natural-language analysis
Ask plumAI

Where can we scale without weakening incremental return?

plumAds

Media activation

Turn measurement into a plan your media team can execute immediately.

  • Budget scenario planning
  • Channel and creator reallocation
  • Agency-ready action briefs
  • API and MCP access points
Proposed planQ3 Growth
Projected lift+14.8%
04 / Built for scale

A cleaner foundation for every media conversation.

50+

Ad platforms across paid social, search, video, programmatic, retail, and commerce.

2B+

Signals prepared for consistent measurement and decision workflows.

24/7

Cloud-ready service architecture designed for always-available access.

05 / Made for operators

One truth set.
Different jobs to do.

For advertisers

See performance without platform bias.

Unify business and media outcomes, compare channels fairly, and plan the next investment.

For agencies

Turn analysis into client action faster.

Standardize inputs, scale measurement workflows, and deliver clearer budget recommendations.

Early access

Bring your media
into focus.

Tell us what you are trying to measure, plan, or connect. We will show you where plum can fit.

Talk to plum ↗